Company "X " Company Mission and Operating Philosophy 2005-03-17 - By Ringo Monfort
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Now guess the name of the company that this Philosophy. The first one
to guess and I will give them a Free 3Dxtract magazine. :-)
Redefine the Marketplace
1. A Market of One: Treat each prospect, customer, partner, press
representative, vendor, etc. as if they were your only customer. Do
whatever you can to win their confidence and their business.
2. Create Evangelists: Don't just sell products to customers,
recruit evangelists to promote and sell our products and services.
3. Devour The Market: Make it easy for customers using competing
products to include our products in their production flow � easy to
use, extremely productive, short learning curve.
4. Create a Community of Value: Bring resources and users together
to make it easy for them to accomplish their tasks, and do business
efficiently and economically. Help them to help each other. Their
success is our success.
5. Respect the Competition: We will always be compared to more
expensive and less expensive products. Don't overestimate our product
and its capabilities. Don't underestimate the competition. Every
package is as good as the artist who knows how to use it and it can
always improve.
Redefine Customer Service
1. Education: Develop products and documentation that instruct and
educate users. Teach them how to use our products to their best ability.
2. Continuity: Efficiency. Make it easy for our customers to
communicate with us, find help and upgrade their products.
3. Value: Constantly strive to add value to our products. Whenever
possible, give it away.
4. Partnerships: Treat every transaction like a joint venture. Help
users promote the work they create with our products.
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